Secret World adds local-business tools to its creator network

Secret World is expanding its app so local businesses can post deals, jobs, memberships and events inside its creator community. The move is designed to make local discovery more useful for creators and businesses while keeping creators at the center of the network.

Why it matters: - Secret World is broadening its app beyond creator profiles to include local business activity that can drive discovery, deals and hiring. - The expansion could make the network more valuable for creators looking for work, collabs or local opportunities, while giving businesses a new way to reach nearby people.

What happened: - Secret World said it is developing a business side of its creator community. - The app lets participating local businesses add deals, jobs, memberships, events and other offers. - Businesses can also maintain a digital storefront inside the app. - The company framed the move as part of a local participation loop that connects creators and businesses.

The details: - Secret World’s Creator Cards give people a public identity that shows what they do, where they are and how others can connect with them. - A restaurant can offer a creator discount. - A store can post that it is hiring. - A gym can introduce a membership. - A café can show a menu. - A car wash can post a slow-day discount. - The app is designed so people can see what is happening at a business without relying only on a traditional social media feed. - Creators bring identity, skills, activity and local influence into the network. - Businesses bring places, products, deals, jobs and experiences. - Secret World says each side gives the other more reasons to participate.

Between the lines: - The strategy shifts businesses from being only advertisers to being participants inside the ecosystem. - Secret World is signaling that local discovery should come from community activity, not just algorithm-driven feeds. - The model still keeps creators at the center, while businesses support the network’s usefulness.

What's next: - Secret World will continue building out the business side of the app. - The company expects the network to become more useful as more local information enters it. - Secret World is betting that creator-business participation can strengthen discovery for both sides.

The bottom line: - Secret World is turning local businesses into part of the creator network, not just buyers of ads.