ROAFD more than doubles rider count in Keeta partnership

ROAFD, a third-party logistics provider in Al-Ahsa, Saudi Arabia, grew its rider network from 30 to 65 after partnering with Keeta in 2024. The result highlights how data-driven operational support is helping local delivery businesses scale and improve performance in Saudi Arabia’s logistics sector.

Why it matters: - ROAFD’s rider growth shows how platform partnerships can quickly expand capacity for local logistics firms. - The gains point to a broader shift in Saudi Arabia’s delivery market toward technology-enabled operations and more efficient partner networks. - The partnership supports Saudi Arabia’s Vision 2030 push to build a stronger digital economy and more resilient local businesses.

What happened: - ROAFD, a 3PL delivery partner based in Al-Ahsa, increased the number of riders serving Keeta from 30 to 65. - That marks more than 116% rider growth through the partnership. - ROAFD was founded in January 2024 and partnered with Keeta in February 2024. - The company said 65 of its 70 riders now operate on the Keeta platform, or 93% of its total rider fleet.

The details: - ROAFD initially faced underused rider capacity, uneven order volumes and room to improve internal processes. - Keeta’s Partner Management team worked with ROAFD on regular performance reviews, operational assessments and follow-ups. - The collaboration helped ROAFD improve service quality, streamline internal processes and strengthen accountability across teams. - ROAFD also used more data-driven decision-making and built a stronger focus on continuous improvement. - The company was recognized as one of Keeta’s top-performing logistics partners in the Al-Ahsa region. - Fahad Aldhubayti, owner of ROAFD, said the partnership went beyond delivery volumes and helped the company improve “every aspect” of the business. - Jason Shen, general manager of Keeta Saudi Arabia, said Keeta combines technology, operational guidance and data-driven insights to help logistics partners strengthen performance and grow sustainably.

Between the lines: - ROAFD’s results suggest that hands-on partner management can matter as much as demand growth for smaller logistics operators. - The case also shows how delivery platforms are competing not just on volume, but on the operational support they provide to local fleets. - Keeta is using partner success stories to reinforce its role as a growth enabler for logistics and merchant partners in Saudi Arabia.

What's next: - Keeta said it will continue expanding its network of logistics and merchant partners across Saudi Arabia. - The company said it remains focused on giving local businesses the technology, operational expertise and strategic support needed to grow and compete. - ROAFD said the partnership has positioned the company for continued growth.